The Challenge

Erie County, New York and the City of Buffalo had become known as a place people were from, not where they live and work now. This reputation obscured the renaissance of technical innovation, private investment, job growth, and vibrant culture and arts in the region. With 23 Opportunity Zones, Erie County saw the chance to market itself to a national audience and use the zones as a catalyst to attract investment throughout the region. With zones in five communities, a Working Committee was formed  to create a regional support network and showcase the diversity of available projects. Connecting directly investors to was the next step.

 

The Solution

Camoin 310 developed a campaign that focuses on direct conversations between investors and the client. We researched what fund managers were looking for in advance, and we expand this with every call to create a smooth system of brief introductory information, fruitful conversations, and detailed follow up.

 

The Impact

The campaign “has exceeded expectations” according to the client.

Two-thirds of the requested leads have been delivered, earlier than planned. Follow up with investors continues to connect funds with actual local projects seeking capital. In addition to attracting interest in the Opportunity Zones, the campaign has introduced the region to investors who are now considering the potential for projects at additional locations.