Christa O. Franzi, CEcD
Successful economic development initiatives require an interdisciplinary perspective to understand the system, which is just what Christa brings to the Camoin team. With an understanding of the complex relationships between economic growth, land use planning, workforce, quality of place, shared prosperity, and environmental sustainability she has devised economic development strategies that will be financially, environmentally, and socially sustainable for years to come.
With a unique talent for creative problem solving, Christa prides herself on helping communities capitalize on otherwise “hidden” opportunities. She also has an intuitive sense for marketing, communications, and engagement for economic development and works with clients on developing targeted website content, newsletters and brochures, and social media strategies.
Christa’s Affecting Real Change
Building a Larger Tent for Entrepreneurs | City of Fort Worth, TX | Christa worked with the City of Fort Worth, TX on Small Business & Entrepreneurial Ecosystem Assessment & Strategy where she is project manager and lead analyst. Christa and the team are working with the City to devise strategies that will overcome the city’s lack of a robust entrepreneurial network by recognizing and owning the city’s ‘small town’ culture, pushing boundaries to open doors wider, and offering a ‘hand-in’ to minority business owners and entrepreneurs who are currently underrepresented and under supported.
Infusing Vitality into Commercial Corridors | City of Syracuse, NY | As principal, Christa led an innovative, place-based project to revitalize ten commercial corridors in the City of Syracuse. This was a significant project for Syracuse and Christa’s ability to see into the complexity of the initiative and design straightforward actionable solutions was crucial. She helped the City revamp their internal structure, and deepen implementation partner relationships.
Becoming an Innovation Hub by Disruptive Doing | City of Middletown, CT | Christa served as Project Manager for Middletown’s Innovation Places planning process, where she worked with the committee to develop a bold vision - to become the innovation hub that links and energizes southern Connecticut’s innovation ecosystem. The community has implemented several of the recommended projects including a co-working space and entrepreneurial support network.
Economic Development Strategy and Marketing Plan for N-Squared Innovation Corridor | Newton & Needham, MA | Christa supported overall strategy development and led the marketing and communications strategy to support the establishment of a new innovation corridor in this affluent and highly educated Boston sub-region. The marketing strategies have led to several business attraction wins for the corridor.
Making the Case for Downtowns | Connecticut Main Street Center | Christa served as project manager for a comprehensive research project into the economic value of high-density downtowns. The report, Connecticut Downtowns Matter. Here’s Why., presents the results of national research as well as the case studies for three Connecticut communities all making the case for why investment in downtowns is vital for Connecticut’s economic resiliency today and into the future. Connecticut Main Street Center is currently using this body of work to make the case to State, regional, and local officials for continued investment in the state’s main streets and urban centers. As part of this work, Camoin Associates developed a Downtown Development Economic Impact Model and a Downtown Financial Resource Navigator.
Hoosick Rising Economic & Community Development Strategy | Hoosick Falls, NY | In the midst of a water-quality crisis that was making national headlines, Christa led the Hoosick community through a community and economic development planning process that helped re-energize the community, empowered residents to take action, and sparked several public and private investment projects. Hoosick’s downtown is once again thriving and Hoosick Rising continues (hoosickrising.org/).
As the chair of the Northeastern Economic Developers Association’s (NEDA) Communications Committee, she worked to completely restructure the organization’s communications and marketing strategy and was nominated at the organizations 2016 Member of the Year for her efforts.
Christa is also called upon for much of Camoin’s own marketing and communications strategy including re-designing our website; developing and tracking online, email, and print-add campaigns; promoting the company via social media; and managing our blog, the Economic Development Navigator.
Christa is an explorer. On any given weekend she’s likely having an adventure hiking, biking, or kayaking somewhere in New York’s Adirondack Mountains or the Tug Hill Region. She also enjoys volunteering for Capital District Community Gardens, at public radio fund-drives, and a ski instructor at Double H Ranch.