We are often asked by the communities we work with to provide a list of typical components that make up a strategic economic development plan. While we stress that it is important for each community to develop a scope of work that is specific to their needs, there are several general components that are important to most every economic development strategic plan.
Review of Existing/Previous Work
For most strategic planning projects, Camoin Associates begins by asking the client to provide copies of any economic development and/or relevant planning reports or studies completed for the locality/region. By reviewing these documents, we ensure that we are not duplicating work that has already been done; instead we try to build upon and enhance existing strategies that are already in place (where applicable). This exercise also allows us to understand which industries and/or industry clusters and other economic development opportunities have been identified and targeted in the past and how local targeted industries/opportunities align with those that are targeted regionally.
Economic Overview
The economic overview is a thorough analysis of a particular geography’s current economic situation. Camoin Associates uses EMSI (Economic Modeling Specialists, Inc.), a subscription-based data tool that allows us to conduct an analysis of employment, wages and occupations to assess trends and opportunities. This dataset not only provides historic data, but also offers projections, which enable us to identify not only current strengths, but also emerging opportunities. The analysis is strengthened by comparing the study area to other neighboring areas (i.e. a competitive analysis), the region, the State and Nation. Typically this analysis is broken down into two components: economic and workforce.
- Economic Base: An in-depth examination of establishments and employment by industry, including the largest employment sectors, fastest growing both historically and projected, and concentration of industry sectors.
- Workforce: A comprehensive assessment of top occupations in all industries, top occupations in the strongest performing industries, education and training levels typically required for these top occupations, and average wages and earnings in comparison to the State and Nation. We also review labor market data for career clusters and pathways and assess educational demand.
Retail Market Analysis
To assess the retail market in an area, Camoin Associates subscribes to ESRI Business Analyst Online (BAO), a Web-based solution that combines GIS technology with extensive demographic, consumer spending, housing and business data for the entire United States. BAO provides detailed information about the demographic makeup of various populations and their lifestyles and buying behavior as well as information about businesses in a defined market area.
Camoin Associates utilizes BAO data on actual retail sales in each given category with the total potential retail spending by residents, deriving the leakage/surplus factor, which measures the gap between supply and demand. From this, we can calculate the likely number of establishments by category that can take advantage of unmet demand in an area, such as a downtown, and identify potential opportunities.
Key Stakeholder Interviews & Public Input
In our experience, economic strengths and opportunities are best assessed when data is combined with qualitative information gained through interviews with industry and economic development stakeholders. These interviews reveal the strengths of relationships between firms, service providers, and other stakeholders as well as help to identify emerging trends that may not be apparent from simply looking at the data. We often interview anywhere between 20-50 stakeholders depending on the needs of the project and the budget. These may be one-on-one interviews and/or facilitated sessions among small groups.
For many projects, we also garner input from the community through social media and web-based tools - often designing pages dedicated specifically to the strategic planning process. These tools inform the public about the process, provide a location for public disclosure and comments, links to survey instruments, and drafts and final versions of reports.
SWOT Analysis
Once a thorough understanding of the area’s economy is obtained, the SWOT analysis is an exercise completed by the project team to further refine and prioritize the strengths, weaknesses, opportunities, and threats of the municipality from an economic development perspective. Camoin Associates typically employs consensus building techniques to engage participants in a discussion about the SWOT analysis and comment on a draft vision statement for the strategy.
Targeted Industry Analysis
Based on the findings from the above exercises, Camoin Associates either reaffirms targeted industries and projects that the client has already considered or suggests new industries that the client should consider pursuing. Specific strategies for targeting the identified industries are provided along with a description of synergies with local and regional strategies that offer opportunities, growth potential in targeted areas, gaps, innovation opportunities, partners, etc.
Action Plan & Performance Measures
A draft Economic Development Strategy is formulated from the SWOT analysis and vision statement discussion. The Action Plan identifies potential economic development goals, objectives, and initiatives and becomes the backbone of the implementation plan. Once an Action Plan has been drafted, Camoin Associates typically leads a review process with the client to further prioritize, edit, or delete items.
Successful economic development initiatives require consistent effort over the long-term. In our experience, if a municipality undertakes an implementation strategy, it is crucial to establish measures that can be used to determine its success. To that end, Camoin Associates can provide the client with a number of performance measures and a recommended evaluation process to measure the success of the plan over time.